Starting a Business in the UAE: Registration, Free Zones, Finances, & Marketing
Starting a business is never easy—but it becomes easier when you’re doing something you love. In this article, I’ll share my personal journey of how I started a business in the UAE with only AED 1,000 and grew it to AED 100,000 in just 6 months. My goal is to give you a simple, real, and practical guide so you can begin your own journey with confidence.

How to Register a Business in the UAE
When I first started, I had no team, no big savings, and no one to guide me. But I realized something very important early on: you don’t need a huge investment to start—you just need to start.
After gaining some profits from Amazon e-commerce, I decided to set up a company legally. In the UAE, you can choose between mainland and free zone companies. I registered in the SHAMS Free Zone—the cheapest and most beginner-friendly option I could find.
- Cost: Only AED 5,760 for company registration
- Time: Quick and easy process
- Note: If you want your own visa or hire employees, extra fees apply
Later, I registered my trademark under my company name. It cost around AED 7,500, and I received the final certificate within 3 months. The great thing is, you don’t have to wait for the final certificate to start your Amazon business—you can begin with the application number or payment receipt.
💡 Tip: Don’t wait for the perfect time. Start where you are, with what you have.
Best Free Zones for Startups in the UAE
From my experience, SHAMS (Sharjah Media City) is the most affordable and practical free zone for new entrepreneurs. Here’s why I recommend it:
- Low cost (AED 5,760)
- Easy online setup
- Ideal for e-commerce and service businesses
There are many free zones like IFZA, RAKEZ, or DMCC, but if you want to begin your startup with a small investment, SHAMS is your best bet. It’s one of the best places for new business ideas and startup business ideas in the UAE.
How I Manage Finances in My Business
In the beginning, I managed all my finances in a diary and Excel sheet. It worked well, but as my business grew, I needed a better system.
I started using Zoho Books (free trial version). For small businesses and home business ideas, it’s a perfect tool. It helps you track:
- Invoices
- Expenses
- Tax calculations (linked with UAE FTA)
If you’re just starting a business, you can use the free version until you need more features. Financial discipline was a key factor in growing from AED 1K to AED 100K.
💡 Tip: Reinvest your profits. Don’t overspend in the beginning. Track everything.
How to Market Your Small Business in UAE
For e-commerce startups, especially those selling on Amazon, you don’t need to hire an agency in the beginning.
Amazon provides:
- 3-month free trial of their marketing services
- 1-on-1 guidance from their marketing team via Amazon Chime calls
- Help in setting up and optimizing ad campaigns
Even if you’re working a job, you can start this as a side hustle. Later, when your profit matches or exceeds your salary, you can make it full-time.
This makes it one of the best businesses to start in the UAE—especially for people looking for business ideas for women, online business ideas, or small business ideas from home.
Read How to Start a Business: My Journey from AED 1K to AED 100K in 6 Months
Conclusion
If you’re thinking about starting a business in the UAE, don’t wait. Start with what you have. I began with just 1,000 AED, and today I have a registered company, a trademark, and a profitable Amazon business.
The most important lesson?
“A person succeeds when their passion and profession are the same.”
If you’re serious about starting your journey and want step-by-step guidance, feel free to contact me or leave a comment. I’ll be happy to help you wherever you’re stuck.
FAQS
1. Can I start a business in the UAE without quitting my job?
Yes. You can start a small business as a side hustle while continuing your job. Once your business earns enough to cover your living expenses, you can decide to go full-time.
2. What is the best free zone for new startups in the UAE?
Based on experience, SHAMS Free Zone (Sharjah Media City) is one of the most affordable and easiest options for new entrepreneurs and online business starters.
3. Do I need a trademark before selling on Amazon UAE?
No, you don’t need the final certificate. You can start using your trademark application number or payment receipt to open your Amazon store.
4. What are some low-cost business ideas for beginners in the UAE?
Retail arbitrage, micro private label (MPL), dropshipping, and affiliate marketing are great options. These don’t require heavy investment and are beginner-friendly.
5. How can I manage business finances easily in the UAE?
You can start by tracking income and expenses in Excel. Later, use free accounting software like Zoho Books, which works well with UAE tax rules and is beginner-friendly.